eCommerce Product Image Retouching: Why It’s Important?
It is hardwired into our brains that images are more valuable than any other form of media. When choosing and purchasing a product, 67% of eCommerce consumers feel that the product picture quality is essential.
It is even more critical than specific product information, detailed description, and positive customer reviews. eCommerce store owners need to pay more attention to using high-quality product images to generate desired sales.
Why does eCommerce need photo retouching?
Image retouching eliminates imperfections from the picture and improves it through different techniques to stand out.
Some eCommerce owners try to use free online tools to resolve image issues, but there are several disadvantages of free online image retouching tools-
- They often generate low-resolution grainy images.
- Most free tools add a watermark on the processed photo.
- When removing objects or backgrounds, they often fail to do so correctly.
- They often fail to provide the outcome the user wants.
In that case, you can consider a professional photo retouching service to then you can rest assured that:
- Competent photo editors retouch your photos.
- Your images will look professional and unique.
- You will get your desired image in less time.
- You will save time and money in the long run.
There are many reasons why nowadays it’s vital for online shops. So let’s begin with some of them –
High-quality images boost sales
When buying something online, people can’t get in-hand experience or see the product in real life. So they must know what the product looks like before purchasing.
By default, people get attracted to high-quality, vibrant images when they are willing to order something online. It is proven that people are more likely to buy your product if you provide detailed images for them to see.
Even if they don’t buy your product the first time they see it, there is a high chance that they will buy it later because great products with great visual appearances always attract consumers, and this is not a myth for sure.
To stand out from the crowd
Customers will most likely ignore it if someone uses raw images to display their products. And they may purchase from other sellers who provide excellent-quality detailed photographs.
In the highly competitive eCommerce market, you must stand out by providing unique and attractive images that immediately impress the potential customer.
Another problem with using raw images is it slows down the product page loading speed. If customers have to wait long before they can view what the product looks like, they will be less likely to stay.
Troubleshoot common image problems
If you take photos of your goods ideally, even then, the image may have some problems that competent professionals must fix.
For example, your product pictures may have contrast issues; too much contrast makes the image look unnatural. And with a lack of contrast, the images will look washed out.
Other common issues are brightness and exposure; without proper adjustment, the photo will look dull and lack details.
Excluding the above issues, some other common issues need to be fixed as well:
- Clarity problems like too much noise, blur, and distortion.
- Color problems like lack of vibrance or too much saturation.
- Red-eye problems or unwanted objects on the image.
Prevent negative impression
Will you trust a seller that provides low-quality images for their products? Undoubtedly, you don’t!
If they can not be committed enough to deliver good quality images, how can an individual be sure they will provide the right or quality product?
Poor-quality images may fail to attract potential customers. Additionally, it will give the potential customers a wrong impression of the product and the seller.
On the other hand, using professionally retouched images can give a better impression to the potential buyer that the product might be good.
Displaying products in the desired way
There are many ways you can showcase your products through photographs.
You can display them according to your business goals and audience. To do that, you can consider trying to use professional retouching services that will enable you to:
- Remove and use your desired backgrounds.
- Remove unwanted objects or add something new.
- Make your photos more vibrant and realistic.
- Add perspectives and change the viewing angle.
- Add or remove shadows and many more!
Marketplaces require quality images
Most online marketplaces do not allow the upload of lousy quality and reproduced images.
For example, Amazon, eBay, and Alibaba do not allow low-quality product images that are blurry, pixelated or have jagged edges, etc.
Therefore, using professional-quality images is a must to get into the most competitive marketplaces to do business with tremendous possible success.
Images must be responsive
Depending on the platform, you must use different image sizes and formats because image requirements differ from site to site.
For example, if you want to do business on Amazon, you must follow their image guidelines.
On the other hand, if you display your products on Facebook, Instagram or your website, the image size must be different to showcase them with maximum magnificence.
It can be a hassle for you to optimize your images according to the various requirements. In this case, photo retouching services can help you fulfill them without your participation.
In Conclusion
The importance of great images has no end; professionals always make them.
Professionals always would be your first consideration to create attractive product images that will drive sales and improve your business reputation.
Explore our image editing projects, and you’ll get an idea why we could be the best choice for your following photo retouching works.
