TCL Logo white small

New Photo Editing Requirements for Marketplaces (Infographic)


Top online marketplaces image requirements-Tech Cloud Ltd

Why should your targeted customers be more intrigued by your products than other vendors or sellers who offer the same product?

The overlooking factor is the sharp and clear product image. 

Apart from organic customer reviews, product images significantly attract and lead them to know about your product.

For instance, around 75% of online shoppers rely on a product photo to decide. 

These statistics show that an overwhelming amount of customers depend on product photos.

As a result, your product images can be intriguing factors for driving more customers and increasing the chances of conversion.

Be it for Amazon, eBay Walmart, or any other marketplaces, there are default criteria that many marketplaces want you to fulfill to be listed and start doing business.

Do you have the criteria of your selected marketplace, or are you abiding by their requirements?

Read on to find your preferred marketplace and learn about the requirements to drive more revenue in a marketplace...

Top online marketplaces product listing requirements-Tech Cloud Ltd


Of all the current eCommerce marketplaces, Amazon is the most renowned and largest marketplace, with its presence almost worldwide. 

As of the recording date, Amazon has 9.7 million sellers worldwide, of which 1.9 million are actively selling on the marketplace. 

Each seller abides by Amazon’s default requirements regardless of the product category.

Primarily, the conditions are imposed to offer Amazon users a better experience and increase sellers’ potential.

Generally, Amazon recommends sellers use functional image formats, such as TIFF, JPEG, GIF, and PNG, with a size of at least 1000 Pixels. 

In terms of the background of a product image, it should be on a white background without distorting product shape and design.

In addition, Amazon suggests that sellers avoid drawings and artificial filters or colors that may look odd to their customers.

Another important criterion is to use at least 85% of the image for the primary product only. 

The goal is to keep the focus on the product so that customers can glance from the grid list after their search or on a landing page.

In addition, sellers or vendors get up to 10MB to upload their product images.


After Amazon, eBay is also considered the most significant eCommerce business maintaining 135 million eBay users worldwide as of Q3 in 2022.

With such an increased number of visitors, more than 940,000 sellers are using eBay’s “promoted listings” feature on over 250 million listings.

Similar to Amazon, eBay has its requirement to keep the background color, product highlighting strategy, and file type criteria the same as Amazon.

In addition to the similar Amazon criteria, eBay sellers must maintain a size of 1600 x 800 pixels, and 80 to 90% of the image area should be filled with the main product.

And in terms of the image’s essence, eBay prefers to have soft, diffused lighting without flash to capture a product’s accurate color and details.

The image must only show the product in either a straight or slightly angled front view.

One more thing you need to pay heed to is the size of an image. Up to 12MB is permissible for media upload on eBay, which means sellers may need to compress a product photo before uploading.


Etsy, based in the USA, is a known marketplace for offering apparel and lifestyle items. And the items sold here are unique and have market values.

Unlike other eCommerce businesses, Etsy, particularly, asks sellers to follow their strict guidelines.

Their guidelines include that the image size should maintain an aspect ratio of 4:3 for every product image.

In addition, photos should be uploaded in .jpg, .gif, and .png format. 

Etsy does not support other formats.

In order to upload product images correctly, sellers must abide by small-sized but non-pixelated photos with a maximum size of 20 MB. 

But to optimize your image to load faster, keeping the image size as small as 1MB or somewhat around it is better. 

Moreover, this platform ranks sellers like a search engine, showing a seller on top of the customer search if the instructions are followed accurately.

In this case, the secret to getting on the top is to enhance product images and meet this platform’s imposed image criteria.


Perhaps, Alibaba is the most renowned global marketplace based in China that hosts and connects buyers and sellers simultaneously. 

Although this platform is often preferred for B2B sales resulting in handling the bulk quantity of orders, as a result, Alibaba also enforced strict guidelines similar to other eCommerce businesses.

However, Alibaba’s product listing information editing guidelines differ from other marketplaces.

Primarily, Alibaba’s seller criteria start with the size of a product image that should not exceed 3MB and should be uploaded on the website in JPG and PNG format only.

In addition, as an extensive version of their requirements, sellers are requested to save each product image file name in either English or Numeric form.

And in the case of image background selection, it should be transparent and monochrome with an option to embed a watermark for copyright safety. 

It is important to note that you can only upload 6 images from different angles, maintaining a resolution of 1000×1000 pixels.

If you want to upload more than 6 images of a product, you can use the description section to put a link where the other photos are stored.


The Walmart marketplace should be included in the list of popular eCommerce businesses and their requirements, as it is said to be the second largest retailer in the US.

Walmart leverages the best practices to enhance its customer experience.

In line with its effort to deliver the best shopping experience, Walmart has its own set of requirements for sellers of all industry verticals.

For example, Walmart Marketplace suggests sellers use JPEG PNG, or BMP format for better product image resolution.

In terms of image dimension, each product photo should be 1000×1000 pixels, but for the fashion category, the pixel ratio has been extended to 1500×2000 and 100×100 for swatch images.

Overall, the aspect ratio of an image must maintain a 1:1 square for the general category and a 3:4 portrait for the fashion section.

Keep in mind that the maximum file size is 5MB and exceeding this limit will hinder you from uploading product images.

Images should be taken in the proper light, and editing should be done to make edges sharp.

So, is there any shortcut to make product images adaptive to all marketplaces?

Your eCommerce business goal may include taking it worldwide, which requires a business to be present in the platforms mentioned above.

Pondering such strict and different types of requirements, are you asking yourselves that:

What could be the best ways to optimize your product images for all marketplaces?

The straightforward answer to this question is to hire an eCommerce image editing company.

They used to offer eCommerce image editing services which are designed to edit product images following each platform’s guidelines strictly.

The advantages you will get from outsourcing product image editing are:

  • Professional Service at a reasonable price
  • Get better results with quick turnover commitment
  • Industry experience for ample delivery. 

The upshots

Each eCommerce platform designs its requirements to deliver the best shopping experience to its customers. 

And fulfilling those criteria, sellers get extra benefits and achieve better results than those not satisfying the requirements.

However, editing bulk images following each platform becomes strenuous.

The best solution is to hire an eCommerce photo retouching service, save money, time, and effort, and expect better results.


Related Posts!

Do you have a project in mind?

You are just one step away...