If you are in an eCommerce business or are looking forward to starting one, you are now in the right place.
Let’s give you a smooth journey covering the essential parts of eCommerce for staying at the top of customer preference.
Of course, getting the desired results requires effort.
And clipping path is one of the convenient and effective methods to make your eCommerce product images stand out.
What does clipping path mean?
A clipping path is an image editing technique that enables online businesses to omit or adjust the background of an image and keep the subject in focus.
In addition, it highlights the target items or persons after removing unwanted content while retaining every detail intact.
In order to achieve the desired goal for an image, the whole process needs expertise, keen eyes, quality check, and market experience.
The clipping path technique facilitates online businesses to beautify product images to create a better impression in front of their audience.
Generally, those eCommerce businesses selling products are bound to upload product images and proper descriptions because customers feel more comfortable purchasing when they can relate their requirements.
Apart from other associated factors of eCommerce business like supply chain, payment, and website user experience, product images play a vital role.
Here the clipping path method comes into play with its characteristics to make a product image appealing and detailed.
First impressions last longer. And customer experience matters.
When both of these facts are combined, it becomes evident that businesses’ sales are dependent and focused on delivering what customers are looking for.
In simple words, customer experience is the future of any business because it creates value and synergizes several factors associated with consumer purchase behavior.
A report states that ensuring customer experience can boost sales revenues by 2 to 7 percent and profitability by 1 to 2 percent.
If we look at how fast customer impressions are made, it has been discovered that customers begin making impressions within 50 milliseconds of seeing something. That’s one-twentieth of a second.
Taylor & Francis Online
In this case, while you are doing product photography, there might be a situation where the product is not duly highlighted or contains unwanted properties.
If this kind of image is uploaded, consider you might lose customers.
After all, great product photography comes first before jumping into editing and beautifying an image.
Otherwise, it would look unusual and untrustworthy.
Why need product photography & editing?
Now you know how reasonable and significant it is to create an impression and customer experience.
Perhaps, you are asking yourselves how to ensure a great impression and experience through your eCommerce business.
The answer is straightforward.
Making your product image appealing and detailed is the best way and option to make certain essential factors for your business.
It is pretty simple if you put yourselves in customers’ shoes and ask the following questions:
- Does the design match my requirements?
- What is the exact color of this product? And so on.
In this case, the product image needs to answer all the questions.
To do so, you will need to showcase the best of your product through photography and proper image editing.
It is an open secret that professional product photography plays a significant role in effectively capturing every detail of your product.
Besides, those eCommerce businesses thriving in the market always opt for professional product photography to showcase their product to their customers while ensuring trust.
However, while many eCommerce businesses utilize professional product photography, editing product images, also known as the clipping path, goes unheeded.
Scroll down to find out the advantage you will get from clipping paths.
What benefits of product image editing?
Since the benefits of product photography are often highlighted, here you will find the advantages of product photo editing.
When professionals take pictures, they take all the necessary steps to make that image exceptional.
While many attempts are there to get the desired click, here are the reasons why those images need the final touch:
Create impression
To impress your customers, you need to upload an image of your product that should look clear and appealing.
Pondering this necessity, adjusting the overall look of a product image is the best option you can opt for.
Color correction
Another vital benefit of product image editing is bringing out the exact color of a product through an image.
Usually, when product images are taken, the wrong color and reduced details might be present in the picture.
In this case, the clipping path method which involves photo editing software helps image editors to edit and adjust the color more accurately – even matching with RGBs.
Light adjustment
Let’s say you don’t have sufficient setup to capture your product image clearly, particularly surrounding lights. Using Photoshop, and other photo editing software, image editors can adjust or add light according to the necessity without damaging an image.
Changing background
Background plays a significant role in making a product stand out.
If a suitable background is not given, that image might fail to grab customers’ attention, and vice-versa.
However, adding or changing the image background with the help of an image editing service is possible.
It makes a product image look spectacular and detailed.
Achieve customer trust
Last but not least, clipping path service helps you gain customer trust.
Of course, customer trust is the base of a business, and that can be achieved by showing the exact product color, size, and detail on your eCommerce website.
In addition, this kind of service is very convenient and effective in order to make a product image vivid and accurate.
Then, how do get product image editing done?
Now that you are aware of the benefits of uploading an edited product image, perhaps, you wish to get your product image edited.
If you don’t have any skill in editing images, this might become a strenuous task for you.
Now, if you wish to learn and start editing, it would cost you time, effort, and focus because learning and mastering something takes time.
On another note, if you are looking forward to getting an in-house team, that would be very expensive and increase your hassle of managing a team.
Considering both options, outsourcing clipping paths would be a suitable solution.
Many clipping path companies have a dedicated team of image editors and offer product image editing services to help businesses present spectacular product images and stand out in the competition.
Is it worth outsourcing product image editing?
Indeed, an eCommerce business requires effort, time, and focus because this business consists of multiple channels that need to be taken care of in order to run seamlessly.
Outsourcing eCommerce product photo editing services helps stakeholders get rid of the hassles of managing an in-house team and learning a new skill.
Apart from these, there are many ways outsourcing clipping path services can help an online business.
Professional touch
An image editing agency usually provides high-end eCommerce photo retouching services to its clients and follows a simple process to get started with its services.
This may include complimentary image editing test trials which allow stakeholders to decide whether it would be viable to do one-time or long-term business.
The main advantage is that you don’t need to seek alteration from others because photo editing businesses provide all picture-altering services.
Cost-effective
There is a false belief that hiring an agency to edit your images would cost you more than having an in-house photo editing team.
This is untrue because a company deals with mass picture editing to save money for the business.
The cost of retouching images ended up dropping.
Some professional image editing companies charge as little as 35 cents per image for product editing services.
Customer support
Before taking image editing services, it is vital to consider the quality of customer support which means checking if that agency provides better after-sales service or not.
And it is evident that image editing service providers strive to respond to any customer query and request so that customers don’t have to go through any trouble.
Flexibility
When you start working with clipping path service providers, most of the agencies stay flexible.
That means they do answer in accordance with the request of the client.
Regardless of your budget, this editing service provider employs professional designers and offers round-the-clock services to meet your needs promptly while staying within your budget.
Faster output
It goes without saying that having more resources will result in work being completed more quickly.
Generally, some image editing agencies are capable of processing more than 1,000 photos in a single day.
If the selected package or agreement comes with unlimited after-sales service, you will be saving money and the effort required for any adjustments.
Choosing the right image editing service?
Partnering with suitable image editing service providers is very important if you are looking forward to getting consistent image editing support for your online business.
Before you get into a partnership, here are a few things that you need to consider:
Market experience
Evaluating an image editing company based on its hands-on market experience is essential.
The more experienced company you choose, the more reliable it will be.
Market experience defines how many years they have been operating in the market and how many projects/tasks they have completed till now.
Customers’ reviews
Looking at the customers’ reviews is a must because it gives prospective service purchasers a holistic idea about their service.
You will get customer reviews from several platforms.
Analyzing those reviews would help you to narrow down your preferred company list and eventually hire a suitable image editing company.
Client support
When looking for an image editing company, look at their customer support facility because this ensures the company’s devotion to customers.
Another plus point is that you will get post-service support if needed.
As many clipping path companies exist in the market, evaluating those companies based on several factors would be the best decision for your company as it will give you advantages in the long run.
The upshot
An eCommerce business relies on several factors, and product image plays an important role.
The more you focus on making your product image appealing, the more you will retain customers and their trust.
And to make images that can attract customers, outsourcing image editing services is a suitable option, other than doing professional product photography.
An ideal clipping Path Company leverages the best practices to deliver satisfactory output while ensuring you get all the advantages.
