Whether you’re selling clothes on your eCommerce store or showcasing your latest collection, high-quality images are crucial to attracting and retaining customers.
However, mastering the basics of clothing photography can be difficult for beginners. From choosing the right camera and lighting to styling the clothing and editing the images, there are numerous factors to consider to achieve a professional look.
Fortunately, with the right knowledge and tools, anyone can capture stunning clothing images that showcase their brand and products.
In this article, we’ll explore the fundamentals of clothing photography and provide you with expert tips and tricks to help you master the basics and take your fashion business to the next level.
So, let’s get started and discover how you can capture stunning apparel photographs every time.
Equipment needed for clothing photography
The first step in clothing photography is choosing the right equipment.
Here’s a list of the essential equipment you’ll need to get started:
When it comes to clothing photography, the camera is undoubtedly the most vital piece of equipment. While taking clothing photos with a smartphone is possible, a DSLR camera will provide the best results. A camera with at least 24 megapixels and a good-quality lens will ensure that your images are sharp and clear.
You don’t necessarily need an expensive camera to get great results. Still, it’s essential to have a camera that allows you to adjust the settings manually. This will give you more control over the final image and allow you to get the best results for your particular setup.
A tripod is essential for ensuring that your camera is steady and that your images are sharp. When photographing clothing products, you want to make sure that your images are clear and focused, which can be difficult to achieve if you’re holding the camera in your hand.
A tripod will help you achieve a stable shot, which is especially important when using slow shutter speeds or taking images in low-light conditions. If your camera supports remote shutter release, you can use that too.
No matter how expensive your camera is, you can not take great quality apparel photos without a proper lighting setup. Although you can use natural light, it can be inconsistent and difficult to control. As a result, many photographers prefer to use artificial light sources.
Additionally, consider using a softbox or a light tent to create diffused lighting that will help eliminate harsh shadows and create a more even light across your product.
Props can also add interest or context to your photos and can be used to create a story or mood that will help your products stand out. For example, if you’re photographing winter clothing, you might include props like snowflakes or a cozy blanket to create a wintery atmosphere. However, make sure your props complement your product and don’t distract from it.
If you are short on budget to buy professional grade reflectors, you can use foam boards to ensure optimum level brightness. Depending on your requirement, you can use one or two white foam boards to reflect light back which can be helpful to improve lighting and reduce shadows.
Before capturing your apparel product photos, you’ll need a backdrop to help create a clean and visually appealing image. When choosing a background, opt for a neutral color like white, gray, black, or a pattern that complements the clothing. Avoid busy or distracting backgrounds that take the focus away from the dress.
While textured backdrops can enhance the visual appeal of your product photos, it’s crucial to remember that many eCommerce marketplaces mandate white or neutral-colored backgrounds. Therefore, it’s essential to carefully review the guidelines of each platform before selecting a backdrop to ensure that it adheres to their requirements.
Having a set of tools can save lots of time and effort in fashion photography. For example, pins can be utilized to pin back folds or labels, while clothespegs can secure excess material for a wrinkle-free fit.
Other useful items include tapes for securing the clothes for flat-lay photography, clothing racks, white tack, removable double-sided tape, scissors, spare bulbs, additional batteries, memory cards, and a steam iron to eliminate wrinkles. These tools can help you achieve optimal results and streamline the process, making it more efficient.
In addition to other photography equipment, you’ll either need a mannequin or model to display the clothing unless you prefer to take flat-lay photos. A mannequin, especially the transparent one, is an excellent option for photographing individual pieces of clothing, while a model can showcase how the clothing looks on a person.
If you opt to use mannequins in your clothing photography, you can effortlessly remove them through ghost mannequin photo editing services to create 3D-like realistic apparel images.
Pro Tips: If you’re using a mannequin, make sure that it’s the right size for your product, and for models, make sure that the model’s hair, makeup, and clothing complement your product.
Setting up your apparel photography studio
Once you have your equipment, it’s time to set up your fashion photography studio. Here are some tips for setting up your studio:
Choose a location
You’ll need to choose a location for your studio. Ideally, you’ll want a space that is well-lit and has enough room for your equipment and props. You can use a spare room in your home or rent a studio space if you prefer. Moreover, ensure the shooting area is clean and clutter-free.
Set up your backdrop
Next, you’ll need to set up your backdrop. Make sure that your backdrop is positioned correctly, is wrinkle-free, and covers the entire area you photograph.
Set up your lighting
Once your backdrop is in place, it’s time to set up your lighting. Avoid placing the light directly in front of the clothing, as this can make it look flat and dull. Position your lights on either side of your product and angle them towards the center. This will create even lighting across your product and help eliminate shadows. Consider using a softbox or umbrella for better results.
Set up your props
Finally, you’ll need to set up your props. Use props that complement your product and help create a mood or theme. Make sure that your props don’t distract from your product and that they don’t take up too much space in your image.
Preparing clothing items for fashion photography
Once you have your equipment and lighting set up, it’s time to prepare your apparel products, including positioning, styling, and eliminating imperfections.
When photographing individual pieces, use a mannequin or dress form to display the clothing and make it look as if it’s being worn. Be mindful of the clothing’s shape and texture and adjust it to ensure it looks its best.
When photographing clothing on a model, make sure the dress fits properly and is styled in a way that enhances the overall look. Pay attention to details and fix issues like wrinkles, stray threads, creases, and dust to ensure the clothing looks polished and professional.
For both individual pieces and clothing on models, experiment with different angles and poses to find what works best for your brand and products. Take inspiration from fashion magazines and other clothing photographers to find unique and eye-catching poses.
Camera settings for apparel product photography
After setting up your lighting and styling, the next step is to fine-tune your camera settings. Here are some helpful tips for adjusting your camera settings:
The aperture controls the amount of light that enters your camera. A wider aperture (lower f-number) will let in more light and create a shallower depth of field.
In comparison, a narrower aperture (higher f-number) will let in less light and create a deeper depth of field.
A shallow depth of field can be helpful for focusing on a specific part of your product, while a deeper depth of field can be useful for keeping the entire product in focus.
Shutter speed controls the amount of time that the camera’s sensor is exposed to light. A faster shutter speed will freeze motion and prevent blur, while a slower shutter speed will create motion blur. When photographing clothing products, you’ll generally want to use a faster shutter speed to keep the image sharp.
ISO controls the camera’s sensitivity to light. A higher ISO will make the camera more sensitive to light and allow you to use faster shutter speeds in low light, but it can also create noise in your images. You’ll generally want to use a lower ISO to create cleaner, sharper images when photographing clothing products.
Best practices for clothing photography for e-commerce
To ensure that your clothing products stand out in the crowded e-commerce market, it’s essential to follow some best practices for clothing photography. Here are some of the top practices to keep in mind:
Ensure that your fashion product images are consistent in lighting, styling, and background. This will help create a cohesive look and make your brand more recognizable to customers.
Take multiple photos of each product from different angles. This will give customers a better idea of the fit, texture, and style of the product.
Take close-up photos of any details or special features of the product. This will help customers see the quality and craftsmanship of your products.
Use high-resolution images
Make sure that your product images are high-resolution. This will allow customers to zoom in and see the details of your products more clearly.
Image editing and post-production tips
Once you’ve taken your photos, it’s time to edit and retouch them to make them look their best. However, if you’re new to image editing and retouching, it can be a challenging task to undertake on your own. In such situations, opting for eCommerce image editing services may be the ideal solution.
If you’re keen on editing and retouching apparel images, here are some tips to help you get started:
1. Choose the right editing software
2. Keep it natural
When editing your photos, keep it natural. Don’t overdo the retouching or manipulation. it’s crucial to avoid any alterations that may make the clothing appear unrealistic or distort its shape or size. Keep in mind that customers want to see how the dress looks in real life, and overly retouched photos can be misleading. For expert retouching and to ensure your clothing products look natural yet appealing, consider fashion photo retouching services.
3. White balance
Make sure that your white balance is correct. This will ensure that the colors in your image are accurate and true to life.
To ensure that your product is well-lit and there are no areas that are too dark or too bright, it’s essential to adjust the exposure as needed to achieve proper exposure for your image.
5. Color correction
Adjust the colors as needed to ensure they are accurate and true to life. This can be particularly important for clothing products, where accurate color representation is essential.
Finally, you can use retouching techniques to remove any blemishes or imperfections from your product. Be careful not to overdo it, as this can make your image look unnatural or fake.
Tips for shooting different types of clothing
Different types of clothing require different approaches to photography. When photographing dresses, focus on the shape and movement of the dress and use a model to showcase how it looks when worn. When photographing shirts, pay attention to the collar and buttons and use a mannequin or model to show how it fits.
And when photographing pants, focus on the fit and length and use a model to show how it looks when worn. Experiment with different poses and angles to find what works best for each type of clothing.
Clothing photography ideas
Photo shooting in different locations or with different approaches can be beneficial to capturing apparel photos in a way that is appropriate for your fashion brand.
Here are some apparel photography ideas you can try:
It can be a great photoshoot idea to take a minimalistic approach, which can be a great way to showcase your clothing line. With a clean and simple backdrop, you can keep all the attention on the clothing. A white or black backdrop works well for this kind of shoot. You can experiment with lighting to create different moods and textures.
2. Bold colors
If you want to make a statement, why not go for bold colors? A bright and colorful backdrop can add some fun and vibrancy to your photos. You can also experiment with colored lighting to create a unique look.
3. Unconventional props
Using unconventional props can add some personality to your photoshoot. From balloons and flowers to furniture and abstract objects, there’s no limit to what you can use. Just make sure the props complement your clothing line and don’t overpower it.
4. Urban landscape
An urban landscape can be an excellent backdrop for a photoshoot. With its gritty textures and architectural details, it can add some urban edge to your brand’s visual storytelling. You can experiment with different locations, such as alleys, bridges, and rooftops.
5. Natural landscapes
A natural landscape can add some natural beauty and context to your fashion photography. From beaches and forests to mountains and deserts, there are endless possibilities. Just make sure the location complements your clothing line and brand values.
6. Everyday activities
An everyday activity shot can showcase your clothing line in a relatable and authentic way. From walking the dog to grabbing coffee, there are endless possibilities. You can experiment with different locations and props to create a unique look.
In the age of online shopping, visually appealing product images are more important than ever. Whether on e-commerce sites or social media platforms, your product images need to stand out and capture the attention of potential customers.
By choosing the appropriate equipment, lighting, and styling and implementing expert tips and tricks, anyone can produce stunning clothing photos that effectively showcase their brand and products.
It’s important to experiment and be creative while continuously striving to improve your skills and techniques. With these fundamentals mastered, the possibilities are endless.