Product photography undoubtedly plays a significant role in the success of any eCommerce business. It acts as a key differentiator between a thriving online store and one that struggles to generate sales.
When it comes to choosing a background for product photography, the most popular and widely preferred option is the white background.
In fact, according to a study analyzing millions of product images, 76% of eCommerce business owners opt for white background product photography.
Even those who initially used different backgrounds often choose to remove them and replace them with a clean, pure white backdrop. But what exactly makes white background product photography so popular?
Let’s delve into the reasons behind its widespread appeal.
The Importance of white background product photography
If you’re an eCommerce business owner, chances are you’re familiar with white background product photography. You might have already tried it or noticed that the majority of eCommerce stores utilize this technique as well.
And there’s a good reason for it – white background product photography offers several advantages that contribute to the overall success of an online store.
Let’s dive into these benefits in more detail:
When it comes to selling products online, the last thing you want is for the viewer’s attention to be drawn away from your product. In an age where attention spans are decreasing, it’s crucial to have a background that doesn’t distract from the main focus – your product.
That’s where a clean and minimalist backdrop, such as a pure white background, can make a difference. It allows your product to take center stage without any competing elements.
Imagine having an eCommerce store where each product image has a different colored or textured background. It wouldn’t look very professional, would it?
By using white backdrop product photography, you can ensure that every image in your store has the same background. This consistency helps convey a sense of professionalism and cohesion. As a result, your store will appear more trustworthy and reliable.
Makes the color pop
You can’t expect a blue-colored t-shirt to look great in front of an orange-colored backdrop. No matter what type of product you sell, your backdrop can either enhance or hinder your ability to accurately showcase the product’s color.
That’s where a white background comes in. It provides a neutral base that doesn’t alter or bias the colors, allowing your product to be displayed as it truly is.
Reduces file size
For many eCommerce businesses, managing a large number of product images is a common challenge. Large file sizes can make it difficult to store, transfer, or upload images on websites or marketplaces.
However, with white background product photography, you have a solution. The simplicity of a white backdrop, without any complex or textured elements, results in smaller file sizes.
This means there’s less information to capture and store, which makes it easier to manage your image library efficiently.
Matches marketplace requirements
It’s important to note that many eCommerce marketplaces have specific guidelines and preferences when it comes to product images. They often require or strongly recommend using a plain white or neutral-colored backdrop.
In order to meet those requirements, it is important to opt for white background product photography. This will save you from the hassle of having to reshoot or edit your images to meet each platform’s specifications.
Suits all types of products
No type or color of backdrop is more versatile than a pure white background. It’s a backdrop that suits all types of products, regardless of what you’re selling. Whether it’s clothing, electronics, beauty items, or even food products, a white background can make them all look appealing and professional.
Instead of spending time and mental energy searching for the perfect colored backdrop for each product, you can rely on the simplicity and elegance of a white background.
Facilitate easy image editing
As an online store owner, you know how time-consuming the photography process can be. And when it comes to editing product images, you want to streamline the process as much as possible.
That’s where white background product photography can be a game-changer. By opting for a white backdrop, you create a clean and simple canvas that makes it easier to isolate and manipulate your product images during post-production.
Whether you want to remove the background entirely, replace it with a different one, make adjustments, or add graphics, a white background provides a versatile canvas.
However, if you need a helping hand in image post-processing, we are always here to help; from eCommerce image editing to advanced product retouching, we provide all types of image editing services you will ever need.
So that you can focus on running your online store while we take care of the finer details of image editing.
Effective tips for stunning white background product photography
Now you understand why white background product photography is so important and why most product photographers use it. But how do you achieve mesmerizing product photos with a white backdrop?
Let’s find out with the following tips for white background product photography:
Clean your backdrop
When it comes to white background product photography, it’s crucial to start with a clean backdrop. Make sure there are no dust particles, spots, or unwanted elements that could distract from your product.
Having a clean backdrop can help you save time and effort in post-production by eliminating the need to fix imperfections.
Invest in a good camera
If you’re serious about white background product photography, it may be worth considering investing in a high-quality camera. Look for a DSLR camera with a full-frame sensor, as it can capture more detail and produce sharper images.
Additionally, having a tripod can help you keep your camera steady and avoid any unwanted blurriness. Consider having different types of lenses, such as a prime lens for crisp product shots and a macro lens for capturing intricate details.
Pay attention to lighting
Lighting plays a crucial role in white background product photography. To bring out the best in your products, ensure you have a good lighting setup. Artificial lights like LED panels or strobes with softboxes can provide even lighting and reduce harsh shadows.
Using reflectors can help minimize shadows even further and highlight important product details.
Ensure color accuracy
Your customers rely on your product images to get a true representation of what your products look like in real life. So, it’s crucial to capture photos that accurately display the color of your products.
To ensure color accuracy, consider using double overhead lighting and diffused lights. This can help minimize color variation and minimize shadows.
Adjust your exposure
Achieving a truly white background may require some adjustments to the exposure. You can slightly overexpose the image by increasing the exposure in your camera settings or adjusting it during post-processing.
However, it’s important to exercise caution and avoid blowing out the highlights or losing important details in your product image.
Find the right balance by increasing or decreasing the exposure as needed to maintain a white background while preserving the integrity of your product’s details.
Use a light tent
When photographing small products, using a light tent can be advantageous. A light tent provides a controlled environment with diffused lighting, making it easier to achieve a clean and white background.
The diffused lighting helps to minimize shadows and create an even illumination across your product. However, it’s worth noting that light tents may not be suitable for larger-sized products.
In such cases, opt for a large, seamless white backdrop along with standard lighting setups to create a smooth and consistent background.
Pay attention to product placement
When photographing on a white background, it’s important to consider the placement of your product. Make sure to position it far enough away from the backdrop to prevent unwanted shadows and reflections.
This distance creates separation and allows you to utilize background lighting to properly illuminate the backdrop.
Play with lighting techniques
While the common 2-point or 3-point lighting setup can yield good results in white background product photography, why not explore different lighting setups and techniques to add creativity and interest to your images? By doing so, you can create interesting shadows, highlights, and textures.
Consider trying backlighting and side lighting to add depth and bring drama to your product image when appropriate.
Capture unique angles and perspectives
Instead of solely relying on standard front-facing images, try capturing your products from different angles and perspectives. With this approach, you can highlight unique features of your product and help your customers to see the product entirely.
For example, if you are selling jewelry items, you can take close-up shots that emphasize the finer details of them.
Align with your brand
Your product images are an opportunity to visually communicate your brand’s identity and values. Consistency is key when it comes to aligning your product photography with your brand. Ensure that your images maintain a consistent color palette, lighting style, and composition.
This consistency helps to establish a strong visual identity for your brand, making it easily recognizable and reinforcing your brand’s aesthetic style.
Keep your audience in mind
It’s essential to consider your target audience when creating product images for your online store. Different types of products may appeal to different demographics, and understanding your audience’s preferences is key.
Factors such as age, gender, location, and education level can all influence their taste and preferences.
So, if you are selling various types of products in your store that are distinct from each other, you should aim to tell a story with your product images for that product’s targeted audience.
To find out if your product images are resonating with specific audiences or not, start analyzing the performance of your product images and refine your creative approaches based on customer engagement and sales metrics.
Post-production tips for white background product photography
Great white background product photography doesn’t end after you capture the perfect shot. Even with careful attention to detail during the photo shoot, it’s common to encounter some imperfections that need to be addressed.
To ensure your product images are ready to drive sales, it’s essential to master the post-production process.
If you’re using Photoshop for editing purposes, here are some actionable tips to take your post-production skills to the next level:
Start with basic adjustments
Before delving into product retouching or retouching your packaging items, start by fixing basic issues. Open your image in Photoshop and head over to the “Adjustments” panel.
Here, you can make basic adjustments to settings like exposure, white balance, and contrast. This will ensure your product looks true to life and your background doesn’t have any white balance issues like having a blue tint.
Take a closer look at your images and identify any imperfections or distractions that need to be eliminated. Photoshop offers powerful healing and cloning tools that can help you clean up the background and make it look pure white.
Use the healing brush tool to remove dust particles, smudges, or unwanted reflections and the clone stamp tool to clone areas of the image to cover up any unwanted distractions.
Retouch the product with precision
Pay attention to the finer details of your product and retouch the image if necessary. Photoshop provides tools like the healing brush and clone stamp that can be incredibly useful for editing out blemishes, scratches, or minor flaws.
Take your time to carefully edit these imperfections to make sure your product looks flawless and enticing.
Fine-tune brightness and contrast
The problem with brightness and contrast can make a great-looking product appear dull or overexposed. To fix these issues, go to the “Image” menu in Photoshop and select “Adjustments,” then choose “Brightness/Contrast.”
Experiment with different settings to find the right balance that enhances the visual appearance of your product and brings out its real colors.
Enhance clarity with sharpening
Blurriness in product images can be a common issue caused by camera shake or incorrect camera settings. In that case, apply the appropriate amount of sharpening to your image to enhance its clarity and bring out the details of your product.
In Photoshop, you can use the “Sharpen” filter to achieve this. Be cautious not to overdo it, as excessive sharpening can introduce noise and artifacts. If you are still having trouble achieving clarity, it’s better to leave it to professional image editors to fix the issue.
Optimize file size and format
When preparing your product images for your eCommerce website or online marketplace, it’s crucial to optimize them for web use. This involves compressing the file size to ensure fast loading times and giving your images SEO-friendly titles.
Additionally, consider optimizing your images for different platforms to ensure they display correctly and look their best across various devices.
Consistency across images
If you have multiple product images, it’s important to maintain a consistent editing style. This consistency helps create a cohesive and professional look throughout your product catalog.
Make sure that the white background remains consistent across all images, as any variations can be distracting and may not present your products in the best light.
Test and iterate
Editing product images is an iterative process. Feel free to experiment with different editing settings and make adjustments as needed. Take the time to compare different options and iterate until you are satisfied with the final result.
Never edit your original product image. Make a copy and edit it to make sure you can go back to the original image if you are not satisfied with the editing. This will also save you from lots of headaches if you face issues of accidental loss or deletion.
Like any skill, white background product photography takes practice to achieve perfection. Strive to keep experimenting, learning, and refining your techniques. It is okay to face some setbacks in the beginning; don’t get discouraged by them.
Take each shoot as an opportunity to improve and grow as a product photographer.
With the above-mentioned tips and the knowledge you’ve gained from this article, you’re well-equipped to start your journey in white background product photography. So grab your camera and let your creativity flourish.
Frequently Asked Questions (FAQs) on white background product photography
How do I get a pure white background in product photography?
To achieve a pure white background in product photography, make sure to use proper lighting techniques and adjust camera settings to capture the white accurately. Additionally, post-processing adjustments can further enhance the whiteness of the background.
Should I use a grey or white background for product photography?
While both grey and white backgrounds can work for product photography, a white background is more commonly used. It provides a clean and timeless look that is suitable for a wide range of products.
Why do product photographers most often shoot images against a white background?
Product photographers often shoot images against a white background because it helps to eliminate distractions and focus the viewer’s attention solely on the product.
The white background provides a neutral and professional look that is widely accepted in the industry.
How do you take professional pictures with a white background?
To take professional pictures with a white background, invest in proper lighting equipment, use a seamless white backdrop, and adjust camera settings for optimal exposure.
Post-processing adjustments can also be made to enhance the whiteness of the background if needed.
What color is best visible on a white background?
Bold and contrasting colors tend to be the best visible on a white background. Colors such as red, blue, or green can create a dramatic contrast and draw attention.
What will happen if a white background is underexposed?
If a white background is underexposed, it will appear gray or dull in the photograph. Underexposure can result in a loss of detail and contrast, making the image appear flat.
Proper exposure is crucial to maintain the desired white background appearance.
How do you shoot on a white backdrop?
To shoot on a white backdrop, set up a seamless white background material or use a white wall as the backdrop. Position your subject or product in front of the white background and ensure proper lighting to evenly illuminate both the subject and the background.
Adjust the camera settings as needed to capture the white backdrop accurately.
What is the best lighting setup for a white background?
The best lighting setup for a white background often involves using two or more light sources. One common technique is to use two softboxes or diffused lights on either side of the subject to illuminate both the product and the white background evenly.
Why does my white background look blue?
If your white background appears to have a blue tint, it could be due to a white balance issue. You can correct the blue tint in your background by adjusting the white balance settings on your camera or during post-processing.
How do you make a white background look good?
To make a white background look good, pay attention to lighting and exposure. Properly light the background to ensure it appears pure white without any shadows or color shifts.
Additionally, consider the product’s placement, composition, and styling to create an appealing and visually pleasing image.
How do you make a white backdrop for photography?
To make a white backdrop for photography, you can use a seamless white paper roll, a white fabric sheet, or a white backdrop kit. Ensure that the backdrop is free from any wrinkles or creases.
Proper lighting techniques, such as using diffused light sources or softboxes, can help create an evenly illuminated white background.