Local SEO Case Study
Bolton Plumbing and Heating Ltd
Bolton Plumbing & Heating Ltd is a trusted name in the Bolton area, known for tackling everything from emergency boiler repairs to full-scale bathroom installations—24/7, 365 days a year. With an unmatched commitment to reliable service, they’ve earned the loyalty of both homeowners and businesses. But when it came to their online presence, they knew it didn’t reflect the quality of work they deliver on the ground. That’s why they turned to Tech Cloud Ltd—to build a stronger digital footprint and rank where it matters most: at the top of local searches.
The Challenge Bolton Plumbing and Heating Faced
When they approached Tech Cloud Ltd, their website was underperforming. Weak domain authority, low keyword visibility, technical issues, and no Google Business Profile were holding them back from capturing online leads and ranking for high-value local searches.
The Solution
To overcome these challenges, Tech Cloud Ltd developed a strategic SEO plan tailored to Bolton Plumbing & Heating’s needs. This included:
- Completed a full SEO audit and in-depth keyword research to uncover high-volume, high-relevance opportunities and critical site issues.
- Fixed all broken internal and external links while cleaning up site-wide technical errors.
- Optimized mobile responsiveness and successfully passed Google Lighthouse performance tests.
- Corrected header tag misuse (e.g. multiple H1s) and streamlined on-page HTML for better crawlability.
- Updated meta titles and descriptions across priority pages to improve click-through rates in search.
- Resolved duplicate content issues and enhanced page quality with improved structure and clarity.
- Optimized image SEO by fixing missing alt texts and compressing files for better load speeds.
What We Did
- Added a custom XML sitemap, refined robots.txt, and enabled browser caching for improved crawlability and performance.
- Improved internal linking using keyword-rich anchor text to reinforce topical relevance and boost rankings.
- Ran W3C code validation and resolved markup errors impacting site health and user experience.
- Built and published new SEO-optimized landing pages targeting core services and local areas.
- Published high-value blog content targeting local homeowner search intent and seasonal topics.
- Created and optimized Google Business Profile (GBP), posted regularly, and built citations on over 100 local directories.
- Developed a content and backlink strategy, tracked keyword performance, and executed outreach to secure quality niche-relevant backlinks.
Exponential Growth Outcomes
86%
Increase in Organic Traffic
7
Keywords in the Google’s Top-10
3X
Improvement in Backlink Profile
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The Results
The improvements were not only visible—they were measurable and game-changing.
✔ Increased Organic Traffic: Organic traffic jumped 86%, from 113 to 211 visitors/month.
✔ Improved Domain Authority: Domain Authority (DA) from 13 to 16 and Page Authority (PA) from 24 to 26.
✔ Increased Referring Domains : The backlink profile tripled in size, increasing from 69 to 369 referring domains.
✔ Keyword Ranking Improved : 7 of 15 campaign keywords now rank in Google’s Top 10.
✔ Boosted organic keywords : Organic keywords boosted from 580 to over 1000+.
✔ Increased Conversion : 12 calls, 20 website clicks, and 60 direction requests/month from GBP on average.
Why Choose Tech Cloud Ltd as Your Local SEO Partner?
Local Focus
We understand local markets. Whether it’s Bolton or beyond, our SEO campaigns zero in on the keywords your customers are actually searching.
Proven Process
From technical clean-ups to ongoing optimization, our strategies are data-driven and results-focused—built to grow steadily over time, not chase short-term gains.
Full-Spectrum Service
You’re not getting just SEO—you’re getting a complete digital strategy. Content, backlinks, local optimization, site health—we handle it all.
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Other Success Stories
Many of our clients have seen remarkable success. Explore the facts and figures to see the impact for yourself!
My Local Electrician
My Local Electrician, a trusted name for 24-hour emergency electrician services in London, struggled to translate its offline success into online visibility. They faced challenges in attracting clients online. To address this, Tech Cloud Ltd implemented a comprehensive SEO strategy, optimizing their website for targeted keywords, improving local search rankings, and enhancing user experience.
Universal Electrical Services
Universal Electrical Services, a trusted provider of 24/7 emergency electrical services across London, has partnered with Tech Cloud Ltd for expert SEO. Tech Cloud Ltd’s tailored SEO strategies have enhanced their online presence, ensuring quick access to their certified electricians for both residential and commercial electrical emergencies.
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