eCommerce Local SEO Case Study
Bike Boom Ltd
Bike Boom is a Brighton-based bike shop tucked away in an industrial estate in Southwick, England. Despite its low-key location, the shop has built a strong reputation for community-first service, affordable bicycle repairs, and a wide range of bikes and accessories—including electric cargo bikes and kids’ models. But while their in-person service was thriving, their digital presence was faltering. That’s when Bike Boom partnered with Tech Cloud Ltd to transform their digital presence and drive measurable, sustainable growth.
The Challenges Bike Boom Ltd Faced
When Bike Boom first approached us, their website had the basics in place—but not much beyond that. They struggled with poor Google Business Profile engagement, technical and performance issues on their website, as well as content duplication issues, among other problems.
The Solution
To address these challenges, Tech Cloud Ltd crafted a dynamic SEO strategy and implementation plan specifically designed to meet the unique needs of Bike Boom. Our Work included:
- Conducted a complete SEO Audit to identify core issues that are holding their online presence back.
- Completed in-depth keyword research to find high-volume, high-relevance local keywords.
- Optimised and monitored their Google Business Profile (GBP) for increased engagement and conversions.
- Ran a full W3C markup validation and corrected all major code errors.
- Adjusted menus and calls-to-action for a smoother user experience
What We Did
- Rewrote duplicate product descriptions and expanded thin content for better rank ability.
- Optimised key category pages with structured headings, keyword-rich descriptions, and better internal links.
- Created a blog section on their website and published traffic-driving blog posts targeting potential local customers.
- Published regular posts on GBP to improve visibility in Google local pack results.
- Carried out local citation building around hundred of niche-relevant directories.
- Optimised their site for mobile responsiveness and higher page loading speed.
Exponential Growth Outcomes
99%
Increase in overall Traffic
59/M
Calls from GBP
83%
Improvement in DR
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The Results
The improvements were not only noticeable—they were measurable and had a meaningful impact on business growth.
✔ Increased Organic Traffic: Organic traffic nearly doubled, from 1,200/month to 2,399 visits/month.
✔  Improved Domain Authority: Domain Rating (DR) improved significantly, increasing from 6 to 11.
✔ Increased Conversions Through GBP : Google Business Profile engagement has risen significantly, now averaging 120 website clicks, 59 calls, and 102 direction requests per month.
✔ Website Health Improved : Website health score improved to 100/100, from a Low score (mobile PSI: 13/100, desktop: 40/100)
✔ Reduced Duplicate Content : Duplicate content reduced from 11% to under 5%, with rewritten product descriptions and optimised category pages.
Why Choose Tech Cloud Ltd as Your Local SEO Partner?
Tailored Execution
We delivered a bespoke strategy focused on Bike Boom’s niche, customer behaviour, and local opportunities. Every update was driven by data and user experience.
Full-Scope SEO Management
From technical diagnostics to content creation and link acquisition, our team handled every aspect of the campaign—on-page, off-page, technical and local SEO.
Transparent Results
We tracked everything from keyword position tracking to GBP engagement. No guesswork—just measurable outcomes that translate into more traffic, more leads, and long-term growth.
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Other Success Stories
Many of our clients have seen remarkable success. Explore the facts and figures to see the impact for yourself!
My Local Electrician
My Local Electrician, a trusted name for 24-hour emergency electrician services in London, struggled to translate its offline success into online visibility. They faced challenges in attracting clients online. To address this, Tech Cloud Ltd implemented a comprehensive SEO strategy, optimizing their website for targeted keywords, improving local search rankings, and enhancing user experience.
Bolton Plumbing & Heating Ltd
Bolton Plumbing & Heating Ltd, is a reputable plumbing and heating service company, based in Bolton, England. When they started working with us they had issues with fluctuating ranking and inconsistent flow of organic traffic, which they aimed to enhance. Through our comprehensive SEO strategy, we were able to stabilize their rankings, driving a steady influx of targeted organic traffic to their website that ultimately led to a significant increase in qualified leads and business growth.
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