Many business owners think that spending money on digital marketing services is an expense, but in truth, it’s a profitable investment. Moreover, as someone living in the digital world, you need to understand how these new-age technologies benefit your business.
Investing in digital marketing is worth it. Nowadays, digital marketing channels offer an enormous opportunity to reach willing prospects instantly. Avoiding these opportunities only results in drastic fallouts.
Hiring the right marketing agency becomes easier when you know all the ropes! This post will clear out all your confusion about investing in digital marketing.
A quick look at what you are getting below –
- 7 high-priority reasons to invest in digital marketing services.
- A case study on a company’s growth after getting digital marketing services.
1. Get a robust reach with digital content marketing
Traditional marketing strategies cost a fortune and aren’t very effective. According to a survey by Software Advice, only 96% of the respondents expressed that leads generated from traditional marketing channels like print, radio, and TV ads aren’t of high quality.
Experts put digital marketing way before traditional marketing strategies – according to a study, 53% of marketers say blogging is their favorite content marketing strategy. Moreover, about 61% of consumers read blog recommendations before moving deeper into the purchasing funnel.
Digital marketing strategies work like magic when it comes to getting a bigger reach. In a stats result published by MDG Advertising, about 70% of people want to learn about a product through content, not traditional advertisement strategies.
Content isn’t always about stuffing your websites with texts – videos, pictures, infographics, podcasts, etc. – all fall under the content category.
Having quality content is the best way to promote your product or services. Unfortunately, creating and publishing content in traditional marketing channels requires large investments. But with the right digital marketing solutions, you can do it far more efficiently.
2. Expand your client base easily and cost-effectively
Digital marketing is a lot cheaper compared to most traditional marketing strategies.
For example, digital marketing approaches like content, social media, and search engine optimization cost relatively less than most traditional marketing approaches.
Also, if they are unique, SEO strategies will get you pure, organic traffic that will boost your reach without paying for ads.
Even paid online advertising methods (such as social media advertising or pay-per-click (PPC) advertising) are much cheaper than traditional advertising. For example, advertising online with digital marketing allows you to pay, on average, less than a dollar per click.
Moreover, our data show that PPC advertising gives you about 200-700 impressions (or your post will be seen by 200-700 people) for every $1 spent.
Combined with digital marketing’s broad reach and advanced audience-targeting capabilities, you can make the most of your advertising budget. That’s why today’s marketers rely more on digital marketing than on traditional marketing approaches.
3. Set your target audiences as per your choice
One of the biggest plus points of digital marketing is that you can target the exact people who want what you’re offering. In your digital marketing campaigns, it is crucial to find the right audience using the following parameters –
- Budget Plans
- Search History
- Marital Status
- Education, etc.
Traditional marketing strategies don’t allow you to explore your target audience like digital marketing. There is hardly any way to track if people find your content engaging in traditional marketing. That’s why digital marketing is the marketers’ first choice for getting your word to your target client base. Finding and understanding your target audience is the first step to making them listen to you. Also, to increase your customer retention rates, you need to find unique advertising strategies that attract your customers to you.
4.Get more engagement from digital marketing services than traditional ones
Getting engagement reports in traditional marketing is an alien concept.
But in digital marketing, you can interact with your leads and prospects, analyze their response and build a more fulfilling relationship with your customers.
Moreover, there is no means to know if you are heading in the wrong direction in traditional marketing. For example, suppose you are giving away brochures, flyers or posting eye-catching advertisements in newspapers, magazines, or billboards. But you have no way to know how many people are taking in what you are trying to say.
That’s why measuring traditional marketing strategies’ success rate is nearly impossible. But you can monitor all the stats from scratch in digital marketing.
5. Rank high in the local market utilizing local SEO strategies.
One of the biggest latitudes digital marketing services offer is the power to rank your business locally. As an accomplished digital marketing agency, we have helped numerous local business owners get the robust recognition they deserve from their local people.
Search engines have evolved to provide location-best results to users. SEO experts harness the power of location-based data to make local businesses rank high. You can give away brochures and stuff to local people in traditional marketing. But you won’t get the precise results and feedback you need to do the marketing better.
Local SEO is getting more popular day by day. Many businesses target to rank locally rather than globally. Moreover, according to none other than Google itself, about 76% of consumers who search for a product or service locally visit the local store within 24 hours.
6. Turn your flighty customers into loyal followers.
Customer retargeting brings back the customers who bounce away after visiting your website for the first time. In a report, it has been revealed that almost 97% of first-time visitors go away without buying anything.
It’s essential to get these bouncing customers back to your website again. They will likely purchase their second or third visit if they keep visiting.
Getting customers back requires rethinking a lot of your website’s features. Your website’s design, content, advertising strategy – everything matters if you want to get your flighty customers to revisit you!
7. Be in the mind of your clients round the clock.
Staying in your client’s mind is an art. As a business owner exploring digital marketing strategies, you need to utilize digital marketing channels to be in your customers’ minds. Engagement posts are a great way to give your customers a friendly “hello” now and then.
Fast replies are today’s most popular heart-winning strategy. Don’t leave your customers with “seen” messages. A study showed that 42% of customers who complain about social media expect a response within 60 minutes.
In addition to excellent customer service, quality products, offers, gifts, and your overall attitude to your customers turn you into someone to always remember.
Case Study on Digital Marketing Services – Prominent Consultant.
Prominent Consultant is one of the fast-growing educational consultancy firms in Bangladesh. Tech Cloud has been the core driving force in their digital marketing campaign. We have created brand awareness and generated valuable leads for them, which resulted in their tremendous growth.
COVID-19 pandemic has been tricky for both business owners and their clients. But Tech Cloud has successfully provided Prominent Consultant with all the digital marketing services they need. Eventually, our team of experts helped them get a formidable reach to be a star in leading the education consultancy industry in Bangladesh!