Online social media marketing is now and then saw as Facebook—and afterward there are the different folks. But it may, similar to analysts Gamble and Hoitz, the “different folks” of informal communities might be increasingly successful regardless of whether less showy. (The relationship isn’t to recommend any of those systems approach Will Ferrell levels of cumbersomeness.) As noted in a past post here via online networking media advertising measurements, Instagram is currently the third-biggest informal organization (with 800 million clients), behind just Facebook and YouTube. What’s more, the image focused interpersonal organization has made a superior showing than even Facebook of proceeding to pull in millennial and Gen Z users.
LinkedIn now flaunts 500 million clients, with half active every day. It’s the best site for arriving at experts: 44 percent of users acquire more than $75,000 every year. Despite the fact that just around 13 percent of recent college grads are individuals presently, that figure is developing as more enter the post-school workforce and advance in their career.
What’s more, Twitter has 330 million users, with 100 million of those active consistently. It remains conceivably the best system for sharing breaking news, and is among the main sources of traffic for some B2B online blogs.
Any successful B2B social media marketing strategy will necessarily involve multiple social networks, taking advantage of the unique characteristics and ambiance of each. Here are 19 marketing statistics and facts about Twitter, LinkedIn, and Instagram, plus six key takeaways to help you create a more effective social marketing plan. Any successful B2B online life marketing system will fundamentally include various informal communities, exploiting the exceptional qualities and mood of each.
Eight Instagram Marketing Statistics
- Nearly one-third (32 percent) of all American Internet users have an Instagram account. (Pew Research Center)
- 59 percent of Instagram users in the U.S. are under 30 years old. Just 26 percent are over age 50. (Pew Research Center)
- 32 percent of teenagers consider Instagram to be the most important social network. Female internet users are more likely to use Instagram than men, at 38 percent vs. 26 percent. (WordStream)
- Half of all Instagram users follow at least one business account. (Instagram Business Blog)
5. Eight million businesses have Instagram profiles. (Facebook for Business) Or maybe that figure is 15 million businesses. (DrumUp Blog)
6. 90 of the top 100 global brands have an Instagram presence. (DrumUp Blog)
7. Instagram is the most used social network by B2C social media influencers. 92 percent of influencers say Instagram was the social network they focused on most in 2017, and 87 percent expect it to be their top focus this year. (MarketingProfs)
8. Photos showing faces get 38 percent more “likes” than photos not showing faces. Photos see more engagement than videos on Instagram.(HubSpot)
Three LinkedIn Marketing Statistics
- B2B buyers turn to LinkedIn for content that will help them move forward in the buyer’s journey—and 57 percent are doing so on a mobile device. (HubSpot)
- Including images in posts published on LinkedIn increases the comment rate by 98 percent. (HubSpot)
- 39 percent of LinkedIn users pay for monthly premium accounts. (WordStream)
Eight Twitter Marketing Statistics
- 42 percent of Twitter users are daily visitors, with 23 percent saying they visit more than once a day. (Marketing Profs)
- 81 percent of millennials check Twitter at least once per day. (WordStream)
- Tweets with images receive 18 percent more click throughs, 89 percent more Likes, and 150 percent more retweets than text-only tweets. (HubSpot)
- Video views on Twitter grew 220X from December 2014 to December 2015. (Medium)
- Tweets with video are retweeted six times more than photo posts. (HubSpot)
- The best day to post to Twitter is Wednesday with the best times to tweet between 12–1 p.m. and 6–7 p.m. (CoSchedule)
- The most engaging phrases to include in tweet headlines are “this is what,” “for the first time,” “things to know,” and “will make you.” Also effective: “the truth about,” “the rise of,” and “what we know.” (BuzzSumo)
- Twitter users report a 5.2X increase in purchase intent when exposed to promotional content from influencers. (Cox Blue)
Based on the findings above, here are six key takeaways for marketing professionals:
- Use multiple social networks as part of your social media marketing strategy. But don’t simply repost the same content across each network: understand the characteristics and nuances of what works best in each environment.
- Instagram is most effective for brand building. It’s generally terrible for direct response. Twitter and LinkedIn, however, can be powerful traffic drivers.
- Instagram is popular with influencers. This is primarily true on the B2C side, however. Twitter is more effective for B2B influencer marketing.
- Be mindful of network demographics. As the statistics above clearly show, the Instagram user base skews young, while the opposite is true for LinkedIn. So, for example, be careful with cultural references. There’s no question Caddyshack, Airplane, and The Blues Brothers are three of the best movies of all time. But, tragically, many people under age 35 may not appreciate the origin of the phrase, “I am serious. And don’t call me Shirley.”
- Images beat video. Or not. Photos generate more engagement on Instagram than videos do. But the opposite is true on Twitter.
- Images work everywhere…but differently. Pictures that include faces get more likes on Instagram than other types of images. Posts which include images produce more engagement on both Twitter and Instagram. Memes and animated GIFs are popular on Twitter, but please do not post memes on LinkedIn.
This was the 13th post of the Spectacular Springtime of (Digital Marketing) Stats series on Webbiquity and elsewhere.
- A Spectacular Springtime of Stats, Facts and Insights About Digital Marketing
- Email Marketing Turns 40 This Year (and 10 Other Fascinating Facts)
- Nine Social Media Marketing Stats You Can Use
- Marketing Technology Growth and Challenges – 12 Enlightening Statistics
- Mobile Marketing: Four Fascinating Findings from 14 Fantastic Facts
- The State of Search: 17 Illuminating SEO and SEM Statistics
Main Article Reference: Webbiquity.
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